Google’s Mobile Search Algorithm May Have a Larger Impact Than Penguin & Panda Combined!

Google’s Panda algorithm impacted about 12% of search queries. While Google’s Penguin algorithmMobile_Search_Algorithm effected about 4% of search queries. Enter Google’s pending mobile search algorithm (yet to be named), which may surpass both Panda and Penguin combined! Why? Because a large number of websites are still not mobile friendly. Meaning they look the same on a large desktop monitor as they do on a tiny screen having mobile phone, and Google wants to display websites that are mobile-friendly. 

Although the above numbers were “buzzing” at SMX West, we at Register Everywhere believe that number may drastically change by April 21st as more and more webmasters realize the impact of this shift and make their sites mobile friendly. 

Certain sites will have an easy time converting their pages to mobile friendly pages. Yet other sites will need to track down their old webmaster or hire a new one to make the necessary conversions. No matter your situation, if your business relies on mobile search traffic, take Google at their word and ensure your site is in fact mobile friendly. Here is a direct quote from Google’s announcement:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

What We Currently Know About Google’s Mobile Search

On March 4th, 2015 at SMX West, Google’s Gary Illyes confirmed Google’s mobile algorithm runs in real-time, and on a page-by-page basis. There can be several interpretations of what he meant by “real-time,” but at this time we believe it to means that as soon as Google crawls your page and finds that it is mobile friendly you will start to benefit from it.

As for Mr. Illyes’ page-by-page basis comment, there can only be one interpretation. If half of your site’s pages are mobile friendly, and the rest are not, then only half of your pages will benefit, and the rest will ultimately lose their mobile search rankings.

It is important to note that this algorithm change will only effect your site’s mobile searches, and not the desktop searches.

Unblocking CSS & JS

It is important to remember that if your site blocks elements such as CSS and JavaScript, then you will not pass Google’s mobile friendly test, even if everything else on your site is in fact mobile friendly.

Confirm Your Site’s Mobile-Friendliness

If you are not sure whether your site is mobile friendly or not, then type in your site address here and see if it passes. If it does, great. If not, take action today!

If we at RegisterEverywhere.com can help with any of your search engine optimization needs, please complete this form and tell us what services you need. If we can take on the project, a representative will be in touch with you in one business day. Alternatively, you can call us at 1-800-585-3222.

Happy SEOing!

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