Here is the very succinct answer to both those questions. The keywords your clients will type into the search engines. Killed 2 birds with one stone (actually in real life I would NEVER kill any bird, unless they wanted to kill me for some reason, then I might). Some other questions I normally get are “How much traffic can I get?” Also, “How do I get my site up higher in the search engines?” And again, “How do I get Googley (yes, many people still call it Googley) to make my site come up like my competitor's site does? I answer all of these questions here and you will truly find it very informative!