It is common for online marketing companies to offer a laundry list of services to generate more income. You can easily spot such operations online. For example, they will do website development, search advertising, email marketing, video marketing, social media marketing (SMM), search engine optimization (SEO), and whatever else they can do to generate income. However, would you go to a doctor that claims he is a specialist in everything? His ad reads “I do brain surgery to microdermabrasion and everything in between.” No, of course not! The same logic applies here. That is why any marketing consultant worth their salt will highly recommended that you not let a single marketing shop take care of all of your online marketing efforts for you. The most susceptible industries are dentists, attorneys, and realtors. When it comes to search engine optimization, we at RegisterEverywhere.com are quite proficient at it, as that is all we have practiced since November of 1994. Here is the litmus test; search for phrases like search engine placement, search engine optimization, or first page ranking, where do they come up? If they are not on the first page of the search results, then save yourself the headache, and the unnecessary expenditure, and turn to specialists to handle the SEO work for you!   

Search engine optimization has evolved tremendously over the past 15 years. I remember the day when implementing meta tags to a site would keep all my clients happy. I then remember worrying about H1 tags, H2 tags, bolding, italicizing, underlining, ALT tagging. Then I started being concerned about Pagerank (you know that green bar that Alan Page, co-founder of Google, aptly named after himself to describe his ranking algorithm). Ah, the good ole days. Well, those days are loooong gone. Everything has changed, but for the better! I now LOVE doing search engine optimization!  

Search engine placement has become one of the most important Internet marketing activities that any company can conduct. Search in itself has become a huge business and companies like Google and Yahoo are raking in billions of dollars in Adwords pay-per-click fees. Sure some of those clicks may be coming from your competitors clicking away at your ads and skyrocketing your PPC bill. Sure some clicks may be coming from cleverly coded, IP shuffling robots clicking away at ads and raking in AdSense profit. Yet, businesses line up to pay companies like Google and Yahoo billions of dollars in the hope that a majority of those clicks are real, potential buyers. However, since the economic downturn, can businesses still count on click conversions being 2% or more? Is it still profitable and cost effective to advertise on Adwords in the hopes of making at least 3 times what you spend so you can stay afloat? Only you (and your accountant) can answer that question. Just in case you are in the same predicament so many other advertisers are in, where the same old ads that used to pull in sales are no longer doing so, turning to the organic search engine placement of your site may be your solution! This is why it is so important to get the right natural or organic search engine placement strategy in place to not needlessly have to spend money on paying per click when you could get search engine traffic for a whole lot less money by implementing solid, tested search engine placement techniques.  

It is evident that Microsoft wants to be a major player in the search game. Let me restate that, they want to be the #1 player in the search engine marketing game. They are not happy with being #3. To that end, they want to buy Yahoo, well not all of Yahoo, just the search engine portion of it. Why you ask? Well, because it seems that have hired the best minds on the planet, strike that, the universe, to come up with an absolutely brilliant strategy to take the #1 spot from Google. How, by purchasing the #2 guy Yahoo. So if they buy Yahoo, they become #1. Let's do the math: 2-1=1 & 3-2=1. Eeeeeasy! The best answers always are... so as you can plainly see, if they buy Yahoo Search, then they will become #1. You do see it right??

 

There are 2 types of search engine marketing. Natural search engine optimization and pay-per-click advertising. These 2 methods are not enemies. In fact, they are friends. However, in most cases, search engine optimization is FAR LESS costly than having to pay-per-click. If someone offered you 2 options – option 1 pay a flat fee of $2,500 upfront for a whole year or option 2 – pay just a measly little $1 per click, which offer would you take??