Folks, natural search engine optimization will almost always be FAR less costly than pay-per-click. Lets do the math. If you pay a search engine optimization company $2500 for SEO service for an entire year, and then for the same exact key phrases you decide to pay-per-click to Google and/or Yahoo for an entire year at just $1 per click, at just 50 clicks per day, you will find that your PPC (pay-per-click) fees would have amounted to $18,250 for the year!

So for targeted key phrases anyone, possible even search engine engineers, will tell you that you will save some significant doe by optimizing your site, especially doing some good backlink building. However, this does not mean one should not invest in pay-per-click advertising as well. You certainly can, especially for one-word keywords that have very strong competition.

Moral of the story – Numbers. It's all about numbers. The more TARGETED traffic you have, the more sales you could possibly do. However, not all traffic is the same. If you want some serious traffic that will not convert to any sales for you, just put up pictures of Pamela Anderson, Britney Spears, even Erin Burnett for you CNBC fanatics and watch how much traffic you could get. Even though your server may reach crashing levels, you will probably get no business from it.

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