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Search Engine Optimization
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March 17, 2008

So many people consider search engine optimization to be the most viable option of getting significant traffic to their websites at a relatively low fee, especially through affordable optimization services such as those offered by After exhaustive research, majority of those people take no action on their search engine optimization campaigns or attempt some watered down version of search engine optimization only to their business' detriment. Here are some of the reasons why people don't pull the trigger and start their search engine optimization campaigns:

  1. The web designer made the huge, yet common blunder of thinking search engine optimization is just meta tags, alt tags, content and keywords in the filenames and gave horrible advice to their client and told them not to hire a search engine optimization company, as they can do the same thing for a fraction of the cost. This usually costs the customer months of wasted time and lost business opportunities.

  2. The customer found a bogus ad that guaranteed first page ranking in 7 days for $100 per month. Only to find out the $100 was partially applied to sponsored listings and not natural search listings. What's worst, the ads disappeared when the budget ran out. In this scenario, the customer tends to end up losing their potential sales to their competition.

  3. The customer thinks he/she can do SEO themselves. Just because one has teeth, it does not mean one knows dentistry. Enough said.

  4. Customer hopes things will just pick-up and there will not be any need for search engine optimization. That's just pie in the sky friend.

  5. Customer thinks there is a looming recession and since business is slowing down customer would rather not spend any money on any business expenditure. There is as much validity in that thought pattern as there is in leaving in disrepair a pipe that has burst open underneath your kitchen sink and is beginning to flood your house. Take no action with that pipe and then measure your outcome! When things slow down, that is when a business must go to work and take new concrete steps to get more business. Taking no action equates to going under. Much like a burst pipe in disrepair underneath your kitchen sink will eventually flood the house and take it under if no action is taken.

Moral of the story – Don't procrastinate when it comes to your business.

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