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Search Engine Optimization
Google Rolls out Search Plus Your World. Learn How This Affects SEO!
January 12, 2012

Google is trying to personalize your results by including Google plus profiles, business pages, even photos into their search results.  Anything that you shared with your circle on Google plus, or anything your circle shared with you, including photos, will show up in your search results, as long as you have ever logged in with your Google plus account, i.e. your Gmail account that was upgraded. Does everyone have a Google plus account? Of course not, but do you now see a potential reason to get a Google plus account? You should!

When Google plus was released, people were not exactly thrilled, as it was just one more social networking site. Who needs another Facebook, Twitter, Digg (enter 50 more names here folks).  Well Google just gave everyone with a website that wants to make more money from the search engines a reason to get a Google plus account and populate it with their website address and pump more content about their website so that content gets picked up and produced in Google’s search results.  More importantly, people now have a non-social networking reason to include everyone in your Google plus circle. Note, this is NOT what I am advocating you do; this is just inevitably what is going to happen.

Some will say this is an attempt to muscle through a product that people were not thrilled about down everyone’s Net pipelines. I am not here to take a position on Google’s strategic and marketing decisions.  My entire viewpoint on this issue is based on the perspective of search engine optimization. At RegisterEverywhere.com, we pride ourselves in getting our client’s websites to the first page of the natural search results. This article's purpose is simply to explain the ramifications of Google’s search plus your world on SEO.

Now, the million dollar question - will Google’s search plus your world help your search engine rankings? Short answer - no; and I’m not arriving at that conclusion based on the fact that people who are not logged in to Google will not get the “search plus your world” results. The fact is, if you have ever logged in to Google, there is a super cookie that will be placed on your computer’s hard drive via flash. It is irrelevant if you clear your cookies, or you switch browsers, as the super cookie is a cookie on steroids that is impossible to remove without the Adobe super cookie removal tool. The super cookie will know if you have ever logged in to your Google plus account, and accordingly give you Google plus based search results, i.e. Google’s search plus your world search results.  Here is my take on this. SEO will not be affected by this launch; some people will undoubtedly run out, get a few Google plus accounts and frantically add “friends” to their circle. Sure they will litter keyword targeted content on their accounts, only to find after months of wasted energy, their website’s rankings will not be affected. For non-competitive worthless keywords they may pop-up on the search results under the Google plus listings, which are currently on the right side of the SERPS page, but it will not affect your website’s actual rankings. In fact, doing anything of the sort will ultimately prove counter-productive to your search engine optimization results.

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