First of all allow me to describe what the ‘Invisible Push’ is not. It is not spamming people’s emails to get them to talk about you. It is not sending millions of postcards to get people’s attention. It is not cramming the airwaves with commercials to drum up chatter. The ‘Invisible Push’ is a wonderful business offering that benefits the most amounts of people, at less cost to them than any alternative, coupled with a better offering than any alternative. If your offering, whether it is a product or service, can fall between the parameters I just described, you will have more business than you can handle. That is how hiring frenzies begin.

Once you get to the ‘Invisible Push’ everything is downhill from there. People starting searching for you and with the proper SEO, (uhm trust me use RegisterEverywhere.com, it’s less expensive, it will save you time, and we have faaaaar more experience), you will get found on the first page. People will post a link of your site on their Facebook wall. People will share your site on Twitter, Linkedin and Digg. People will allow others to stumble upon your site on StumbleUpon. That is how you achieve the ‘Invisible Push’. Create beautiful websites, spend some money on optimizing those websites for search engines and be honest with yourself. Ask yourself, if you will use/buy the offering noted on your site. If you answer positively, ask someone who is a total pessimist if they will use/buy your offering. If they respond positively, you just passed step one. Now you get to step two, you must craft such an offering that is entirely focused on getting your customer to talk about you. What can you do to WOW them? Well, in an automated world, may I suggest calling a client just to see how they are? What about offering them something totally free, just because you care about them? Well, that is what people talk about. Personalized care speaks volumes! If you want to craft a positive message about your business, center your entire website around the client and watch the ‘Invisible Push’ (with help from RegisterEverywhere.com’s search engine optimization services) hoist your website to the first page of search engines and make your website the chat topic on sites like Facebook and Twitter.

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