The smart thing to do in an economic downturn is to work on your site for the purpose of getting more traffic and improving your bottom line. If you check the Internet, you will find loads and loads of articles on how to implement search engine optimization techniques for the purpose of improving your rankings on major search engines. However, the truth of the matter is most of those search engine optimization “white papers” are out of date.

Web optimization or search engine optimization is NOT writing articles and submitting them to article databases. Search engine optimization or web optimization is NOT submitting your site to thousands of online directories for the purpose of getting links. Website optimization is far more complicated than that. There are several factors recommendations that these so called “white papers” make that could actually get your site banned in the search engines.

Yes, the economy is in a rough patch. However, you must understand that everything can change in as early as November when we elect a new president. A lot of the economy’s woes on Wall Street have to do with the lack of consumer confidence. Investors from all over the world are waiting to see whom we put in charge of our country. If we put in charge a president who is going to have a policy of war, then they are going to be leery of investing in us. If we elect a president that is going to choose peace, then we have a good chance of attracting outside investors as our stock market will be much more stable. When people see the DOW going up almost every day, they will begin to regain the confidence they lost in Wall Street and re-invest once more. Hopefully, soon after that credit will more affordable and people can get back to buying homes, remodeling their homes, buying new cars and pouring money into restaurants. Yes, life will go back to normal. There is nothing new under the sun. You have good days and bad days, as is the case in any online business.

So during the slow times focus on building traffic for your website. My staff of search engine optimization experts are ready to assist in anyway we can to make that happen!

Search engine optimization works!

Subscribe: