When hiring a search engine optimization company, it is best your research them well first. Note, how long they have been in business, ask them if they use blogs, forums, and/or articles to build links. If they say yes, run! You do not want them doing SEO work for you. Moreover, ask your SEO company if they offer a full money back guarantee if certain ranking thresholds are not met, if not, run! You do not want an SEO company that does not stand behind their work. Finally, when you ultimately decide on which SEO company you will be hiring, ensure that you are completely honest about everything you have done to that site prior to hiring them. Even if what you did for that site was done years ago!

You shouldn't have to help and SEO company do you SEO. The only thing you probably want to do yourself is keep adding fresh unique content to your site that is written for humans and not search engine robots. This by in it of itself will not help your rankings, but it will keep the freshbots happy. Moreover, it is a much better idea that you write content as opposed an SEO company, as you know your customer best. You know what they want to read on your site, you know what it is that is going to cause them to pick up the phone and call you.

The primary reason you shouldn't help your SEO company is because there is a lot of wrong information out there about SEO. If you read some of these articles, even by well-know and highly trafficked sites, you can easily be led down a very wrong path. The SEO you add to the site can be vastly counterproductive. When I read content on certain sites that are deemed the authority on SEO, I wonder what made them reach that terribly incorrect conclusion on what drives search engine rankings? Did they do SEO work for a couple of sites and think aha when I added my Twitter button everything changed. In other words, choose an experienced SEO company to do your SEO work for you, and stay out of their way.

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