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Search Engine Placement
(Evaluating Your Results)
Once you have your site up and running, you should have a hit statistics tool in place. A hit statistics tool will analyze the visitors your site receives for you. If your site does not have a hit statistics tool in place, you will need to contact your web hosting company, and ask them to provide you with a way to analyze your site's log files. Most web hosting companies will at the very least offer a hit statistics tool such as Awstats to help you analyze your site's log files (your site's visitors). You should be able to evaluate how many visitors you receive on a daily basis, then measure how many of those visitors you actually convert into buyers. This percentage rate is important. If it is anything lower than 0.5% you should reevaluate your marketing mix. Anything between 0.5% to 2.5% is considered average, and anything over 2.5% is considered excellent. When doing your evaluation you need to determine how long the average visitor is staying on your site, and how many times the average visitor is returning to your site during a period of approximately 30 days. It may take as many as 9 visits to convert a visitor into a buyer! In addition, the longer the visitor stays on your site, the better your chances of converting that visitor into a buyer. If you determine your site is not performing as well as it should be performing, you will need to re-analyze your marketing mix, as well as your website. One or both may need tweaking. We at RegisterEverywhere.com offer professional web development and programming, as well as search engine marketing and optimization services. Please contact us for availability and a customized quote. Remember this, in the end, the relationships we share with family, friends, and the rest of God's children carries much more weight than our work. Life was not meant to be a chasing after riches, rather it was meant to be lived richly. Wishing you that type of success! |
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