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SEO: Search Engine Optimization - Facts & Tips

SEO Techniques
Search engine optimization techniques should be implemented to a website, but the SEO techniques should be "white hat" SEO techniques . One should not try to use cloaking, automatic re-directs or any other non-search engine friendly methods to optimize a website. SEO techniques that are acceptable are that of writing good content, obtaining links, and having your site's pages be search engine friendly. At through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.
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White Hat SEO Vs. Black Hat SEO
White hat SEO is using acceptable methods of search engine optimization. Having properly implemented meta tags, alt tags, title attributes, anchor text, sitemaps, inbound links, and content, is considered by most as white hat SEO. However, using black hat SEO methods such as cloaking, where you give the search engine robots one set of your page, and a human visitor or a browser another set, is a no-no to search engines, and can cause a website to get black listed!
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What is Search Engine Optimization?
Search engine optimization is the tweaking of a website to make it more search engine friendly. By doing so, you can improve your chances of improving your website's rankings on search engines. Effective search engine optimization is usually two-fold. On-site optimization and off-site optimization. On-site search engine optimization is the tweaking of your website to make it more search engines friendly. This include the title tag, meta tags, alt tags, anchor tags, H1 H2 H3 tags, sitemaps, bold, and italicized fonts. Off-site optimization is the number of links that point to your site from other sites. At through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.
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What is Search Engine Placement?
As stated on our Questions page, search engine placement is the optimizing of websites so that they come up higher on the natural search results of search engines. However, many unscrupulous companies have misled people into buying pay-per-click ads from companies such as Yahoo and Google for the normal fees, and selling it to people for inflated fees. Please refer to our Questions page for more information.
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Search Engine Marketing Success
So you've put up a wonderful website, but can anyone find it? Well that is the key. It is certainly important to have a nicely designed site with all the bells and whistles, but it is much more important to have visitors coming to your website! The more visitors you have to your site, the higher the possibility of securing orders and getting new clientèle. This is the bottom line of search engine marketing success! The more visitors you have to your site, the higher the chances of search engine marketing success.
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How to Achieve Internet Marketing Success?
Successful Internet marketing ideally involves a marketing mix of search engine optimization, search engine marketing via pay-per-click methods, banner advertisement on related websites, targeted self-generated email list mailings, and positive word of mouth, which on search engines takes place in forums and blogs.
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Internet Marketing Vs. Traditional Marketing
Internet marketing is everything described above. Traditional marketing involves traditional media such as television, radio, magazines, newspapers, and direct mail. Although, in many industries traditional marketing works quite well, it can be quite costly for businesses. The Internet offers a more efficient and cost effective way of securing orders. However, if money was no object, a marketing mix that involves both Internet Marketing and Traditional marketing would be a more effective overall marketing method than a single method alone.
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Website Promotion Tips
Website promotion is a very important factor of any website's success. Having a wonderful website is simply not enough. You need to have visitors coming to your website. Website promotion involves having your site be in front of as many people as possible. Successful website promotion is a combination of search engine optimization and search engine marketing. Successful on-site search engine optimization includes having your site fully optimized around the keywords and key phrases you are interested in. This includes making your website search engine robot friendly. Off-site search engine optimization is obtaining links to point to your site from other websites. At through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.
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How to Increase Traffic?
When it comes to increasing traffic to your site, it is a matter of search engine optimization, or search engine marketing or a combination of both. You can also participate in ezines, write articles and submit them to article banks where others can feed your articles into their sites. Some have come up with creative ways of increasing traffic such as developing free movie star picture sites, or free podcast sites so that they can get more hits from search engines. In most cases, traditional search engine optimization is the most effective way of increasing traffic to a site.
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How to Increase Search Engine Ranking?
Search engine ranking can increase by careful search engine optimization planning and implementation. This includes both on-site optimization, as well as link building via off-site optimization. At through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.
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Search Engine Promotion - Effective Methods
Effective search engine promotion methods are those that can convert visitors to your site into actual buyers. Customers buy from reputable or trustworthy websites. This means your site should offer plenty of information about the product or service, as well as several ways for the customer to contact you. Most people are going to say I can do that, the problem is having those visitors to come to my site. Well, that is part of having a decent search engine optimization and paid search marketing campaign in place. At through our First Page Ranker search engine optimization service we do both on-site and off-site optimization.
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Website Marketing Companies
There are thousands of website marketing companies one can find on the Internet. Most are newer companies that have been around for 3 years of less. When selecting a website marketing company you should look for a company that has an established track record with a long list of satisfied clients. In addition, you should shop around to receive the best service for the lowest price possible. It is important to lookout for companies that charge thousands of dollars, sometimes tens of thousands of dollars, for search engine optimization work that can be done for under $1,200. Many unscrupulous companies want to give the illusion that if you pay them thousands of dollars they are going to do something that no other company can, or that they have special connections with search engines. This is simply not true! They are just charging you more money for work that can be done for much less. We at have been serving the Internet community since November of 1994. Our prices are very reasonable and all of our work is fully guaranteed to provide the exact service we advertise, or your full money back.
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Search Engine Optimization Firms
Much like many website marketing firms, most search engine optimization companies have been around for less than 3 years. Finding the right search engine optimization company requires comparing different factors and offers made by those companies. One should compare the search engine optimization company's guarantee offer, their prices, and length of years in business, hours of operation, and ease of ability to contact the company. Once you feel comfortable you are dealing with a reputable firm, only then should you move forward with that firm.
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Search Engine Optimization Service Fees
Most search engine optimization companies charge thousands of dollars, sometimes tens of thousands of dollars, along with a monthly maintenance fee to optimize a website. However, you should not be fooled into paying that much money. Most of those companies can take on very few clients per week because of their exorbitant prices. Here at we can offer you excellent and effective search engine optimization with a ranking guarantee for a very reasonable and affordable price. Please call us for further details at 1.800.585.3222 or 1.818.246.8200.
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Search Engine Placement Fees
Search engine placement is the act of placing a website higher in the search results of search engines. It used to be known as an alternative word to search engine optimization. However, today search engine placement is mostly associated with paying pay-per-click search engines such as (now known as Yahoo Search Marketing) and Google Adwords money to place the site higher in the paid search results of search engines. Search engine placement fees could be quite costly if you take the pay-per-click route, as your chosen keywords could get hundreds of hits per day, and if it was just one dollar per click, you could be spending hundreds of dollars per day, thousands of dollars per month!
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Pay-per-Click Fees
Pay-per-click fees are the fees charged by pay-per-click search engines or pay-per-click services such as Yahoo search marketing, or Google adwords every time someone clicks on your site. Pay-per-click fees can range from as little as 1 cent to as much as $50 per click. Since most pay-per-click services are based on an auction system, your pay-per-click fee can range all over the map in just a single day.
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Search Engines
There are approximately 240 search engines throughout the world. About 12 of those search engines are considered major search engines. Search engines such as Google, Yahoo, AOL Search, Bing, Altavista, Alltheweb, Netscape, Iwon, Hotbot, Lycos, Ask, and Iwon would be considered by most as a major search engines. When it comes to optimizing for search engines, one should place high value on Yahoo, Google, Bing, and ASK.
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Search Engine Tools
You can find search engine tools all over the Internet. If you search for them using Google or Yahoo, you can find hundreds of sites that offer you all sorts of search engine tools. The search engine tools that interest us the most are search engine optimization or search engine marketing tools. We have some search engine marketing tools that we offer freely on our website. We have used both the Google and Yahoo APIs to bring these free tools to you. We are huge fans of both Google and Yahoo for allowing us and other developers to use their API to help people.
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SEO Tools
SEO tools, also known as search engine optimization tools, can be found in all sorts of online programs and software by doing a simple search on the Internet. However, not every website that states they have an SEO tool, has an SEO tool that works. Many companies claim they can make tens of thousands of pages on the fly that one can add to their site. Others claim they can automatically re-write articles to add more relevant content to your site. We have never used these type of tools, nor do we plan on using such tools, as such we cannot recommend the usage of such SEO tools.
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Search Engine Optimization Tools
Also known as SEO tools. Please read our comments about SEO tools. The only thing we can add here is try using some of the free online tools many search engine optimization companies offer to help analyze your site first. We at have many search engine optimization tools that can be of assistance to a webmaster trying to increase traffic to their site.
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Web hosting Companies
There are thousands of web hosting companies that one can find by searching for them on the Internet. There are several web hosting directories that offer reviews of web hosting companies, which can assist you in picking the right web hosting company for your site. It is important that a site have its own dedicated IP address, as in many cases we have noticed that by having a dedicated IP address (not a dedicated server) our customers have archived higher rankings on search engines. Many web hosting companies can offer you a dedicated IP addresses just for a nominal fee. Some just charge another dollar per month on top of your regular hosting fee.
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Free Counters
You can find many free counters on the Internet. Some do not want a link back, some want a link back but that link back can be hidden, others want a visible link from your site pointing to theirs. We recommend against having any hidden links on a website as that can trip up search engine robots that are looking for hidden links. It is OK to have a link back to a site as long as that link is visible. Remember, the more links that are outgoing from your site, the more link power your site is losing.
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Site Statistics
Google has an excellent site statistics tool that you can find by Googling for it:-) You can also find dozens of companies that offer site analytics tools for free. Most hosting companies are able to offer at least a program like Awstats that can help analyze the hits coming to your website. A good site statistics tool will provide you with the number of unique visitors, number of pages viewed, the keywords that brought a visitor to your site, the search engine or site that brought that visitor to your site, and other pertinent information that you can use to help plan your marketing efforts.
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How to Get More Hits?
There are several options to getting more hits to your website. You can search engine optimize (SEO) your website so that it comes up higher in the natural search results, thus getting you more hits. You can place sponsored listings with search engines such as Google and Yahoo to get hits from their pay-per-click services. You can place banner ads on relevant websites. You can send out emails to targeted email lists. However, be careful that you do not spam. It is always best to develop your own email list by having contests on your site and have people sign-up for them directly on your site, or have them sign-up for informative newsletters. Many people have set-up entirely different sites, such as movie star picture sites, or band fan websites, as they know those type of sites attract many visitors, then they place their banner ads on those sites. However, those type of sites usually work well on general consumer items only (B2C not B2B). Here at we specialize in search engine optim ization. Through our "First Page Ranker" search engine optimization service, we can guarantee first page ranking of your site. Call us at 1.800.585.3222 or 1.818.246.8200 for further details.
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