Google’s John Mueller went to the boards today to point out to a complaining webmaster that initially thought his site had lost search rankings due to a robots.txt shift, to let him know that it was in fact the webmaster’s keyword stuffing, which went against Google’s webmaster guidelines that caused the drop in search engine rankings.
Do not get cute with any CSS trickery or any trickery of any kind when it comes to hidden content. Just do good clean white-hat SEO and let the robots do their thing.
Even after all of these warnings from Google there are still many SEO companies that go around preaching black-hat SEO methods; they even post their amazing feats on black hat forums. Don’t listen to these people! Remember, you have to put everything in context before you make a decision to crossover to the dark side of SEO.
If you have a well established website and deploy the black-hat techniques those SEO companies deploy, like hidden content, scraping, cloaking, excessive blog, forum, article, press release backlining, then it is only a matter of time until you get penalized by Google. A great majority of the black-hat SEO practitioners are affiliates. In some cases they have hundreds of domain names in their inventory that they probably purchased for $2 each every time a registrar had a sale. They then queue up their black-hat software, and that software goes on a rampage spamming forums, blogs, article directories, while other black-hat software known as “spinners” scrape content from legitimate websites, switch out words, and spin “new” content. If you ever take the time to read the gibberish these spinners produce you will see that it makes no sense, and Google robots are already programmed to catch and penalize such content. Save yourself a hundred headaches and just do white-hat SEO or hire a white-hat SEO Company like RegisterEverywhere.com to do it for you.
If you have a legitimate non-affiliate website, and have noticed your rankings are no longer where they used to be, and your old SEO company though had done great job for you many moons ago, is no longer able to get your site up to the first page of Google, then give us a call at 1-800-585-3222 and let us deploy proper white-hat SEO to restore the rankings you’ve lost.