As many of you undoubtedly noticed, there were pretty wild swings in Google rankings that started this month. The ones who have been doing white-hat SEO should have noticed no change at all. However, those that had purchased links from various blackhat link networks, well, you felt the jolt.
Google are continuously making updates to their ranking algorithm. This is why it is important to hire a SEO company that is going to be on top of all the changes that are happening at Google nearly every quarter. Whether it is Google Places having a major shift, Google Plus experiencing a major shift, or the way Google treats exact match domains (EMDs) is changing, whoever you hire should be aware of these changes, and know how to deploy a SEO strategy where these types of changes are fully anticipated.
If you have noticed a significant search engine traffic drop off this month, or going back to September of 2013, then pick up the phone and call us at 1-800-585-3222. Taking no action or maintaining the course isn’t going to solve the problem.